email marketing

maintain your communication channels

Newsletters and opt-in email marketing are a proven way to stay in touch with existing clients and to recruit new clients.  When used correctly, they offer a number of real benefits:

	quicker and cheaper to create than offline direct communication
	recipient targeting
	personalisation
	immediately traceable and measurable
	the ‘viral marketing’ factor - the email recipients can share or forward the email or newsletter to others
	niche areas of interest can be reached

at rocrabbit, we strongly believe in ...

... opt-in email marketing: the recipient has given permission for material to be sent to their email address.  More than 85 percent of online consumers who made a purchase did so as a result of receiving permission based emails.

Here at rocrabbit, we can offer you a number of services, including the following:

	design and create emails in a number of formats: plain-text, HTML and rich-content
	advise on customising the content of your emails
	advise on targeting and segmentation of recipients
	email delivery
	advise on and integrate email opt-in points for your existing or new website(s)
	build and maintain in-house opt-in email mailing lists
	integration of a contacts database
	email usage reporting on opens, clicks and subscriptions

In addition, we can expand your campaign to the creation of ‘microsites’, focused specifically on campaign content, as well as all of our other online advertising and marketing capability.