Plum and Ivory Project | rocrabbit
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Plum and Ivory

Gorgeous Gift Selection

If you are looking for unusual gifts or something special, Plum & Ivory has a gorgeous gift for everyone at an affordable price. Whether it's for you or a loved one, all of our products, from cashmere accessories and wool scarves to ideas for men and home.

The Plum & Ivory website had already been built and was operating when rocrabbit were approached. Plum & Ivory wanted support to generate more traffic to the site from people who would potentially become product buyers: the site required Search Engine Optimisation.

During the first month, we helped Plum & Ivory to initially develop keywords for the business and optimise the site accordingly. This included a revamping of the home page to ensure certain keywords stood out, and we updated the every single page to ensure all titles, image file names and alternative names allows for SEO on almost every page of the site. Over a 6 month period, we monitored the sites increasing traffic, making use of integrated Google Analytics. During which time, keyword improvements were made to refine the optimisation of the site.